In January as part of my New Year’s Resolution list, I said that I wanted to re-evaluate the lexisworks logo. It took me all year but I am finally ready to share the new direction for my identity. I actually scrapped the original logo all together, created a tag line and set identity colors.
I wanted a logo that was more versatile and easier to reproduce, as well as something with a more handmade, personal feel. I started by drawing in my sketchbook…
and the drawing below started to feel right.
Above is the one of the many line drawings I did by hand to start my new logo. I used part of this for my new blog header.
Below are the two finalist, really just variations on a similar design. Any thoughts or feed back would be great. As you’ll see I added “clothing” and “housewares.” I thought I would expand the logo to include possible feature purposes.